SELL
There is power in approaching things differently
Every home has a unique story and we would be honored to tell yours. We take a progressive approach to selling real estate using consumer focused marketing in conjunction with the most advanced technology, which all blends seamlessly with the most efficient transaction management practices getting you the very best results. Our clients are our focal point of every transaction, and we strive to understand each clients’ individual needs along with the unique characteristics of each home as this is imperative to positioning it effectively on the market. With our groundbreaking marketing that ensures you maximum exposure to the largest segment of new age consumers who approach everything differently.
With a proven track record, a refined skill set and years of experience, we have the right tools to successfully sell your home. Which is why it is our personal guarantee – if you are not happy with our service you can cancel your listing for any reason at any time with no financial or contractual obligation. An agent team who can offer that guarantee is doing something right, particularly since no client has used it.
Please take a scroll as we introduce you to our powerful social media & marketing plan for your home.
Luxury Marketing for Luxury homes
Welcome to 2024
Meet the team
Parris Krygsman
Luxury Real Estate Agent / Founder
After attending San Diego State University for Business Administration, Parris jumped right into high-end residential real estate. He began his real estate career in 1989 as a top producing real estate agent. Since entering the real estate market Parris has sold over $600 million in residential properties.
Zach Rubey
Luxury Real Estate Agent
Zach Rubey is a determined and ambitious individual with a strong desire to acquire knowledge and new skills. He has a distinguished service record as a computer/detection system repairer in the military and availed himself the opportunity to advance his technical abilities by undergoing several courses. Zach holds a Nuclear, Biological, Chemical Agent Detection System Repairer Certification, a testament to his technical expertise.
Zach quickly realized it wasn't his passion and switched to working as an operations/marketing director to one of highest producing real estate teams at Coldwell Banker. He has since evaluated himself to becoming a full-time luxury real estate agent. Zach possesses an exceptional work ethic and strives for excellence in all his endeavors, making him the quintessential luxury agent.
Kaya Krygsman
Social Media Strategist
Kaya Krygsman has extensive online and social media real estate advertising experience. After attending UC Davis digital social media and online marketing curriculum, she is now attending Sac State to get her degree in digital marketing. Kaya is always looking for new and innovative ways to improve her craft, and she is driven to succeed in everything she does.
Jeanine Miller
Operations Manager
As the Operations Manager for Parris Krygsman, Jeanine spearheads all day-to-day operations with a vast array of finely honed skills to ensure a seamless transaction for every valued client. Jeanine’s diligent work ethic, attention to detail, and comprehensive understanding of the real estate industry has enabled her to successfully manage hundreds of properties in her 15-year tenure with the Parris Krygsman, proving her to be a vital member of the team. Amongst clients and colleagues alike, Jeanine has earned the reputation for her exemplary customer service and tenacious attitude - a key component in bringing our clients' real estate goals to fruition. Jeanine has sold real estate for 5 years and thus understands the concerns that homeowners face today.
Vail Carolyn
Digital Marketing Director
Vail graduated from California State University - Sacramento with a degree in digital communications. She has designed and published both copy and digital content for several local Northern California businesses. Additionally, she has produced and written content for local publication, Sacramento Press Magazine.
She is focusing on pursuing a career in the real estate industry while managing all digital media content for Parris Krygman Real Estate.
Jessica Nobel
Executive Assistant
As Parris’ executive assistant, Jessica spearheads all day-to-day operations and brings a vast array of real estate knowledge to ensure a seamless transaction for every valued client.
Marketing Plan
Real Estate Marketing Redefined
Home buyers use comparison shopping to help them determine what home to buy and what price they are willing to pay. By using this buyers approach to home pricing, our goal is to select the right price for your home that will get it sold quickly and at the highest price a buyer is willing to pay. Pricing a home is like an art, there is no magic formula. Arriving at the optimal price requires evaluation and understanding of current marketing conditions, the marketable features of your home and recent trends in the real estate market. The “art” part comes in with our experience and knowledge of the local market, down to your neighborhood.
All of our listings are professionally photographed and enhanced for the best clarity. Our photographers are some of the best in the business! They have won awards and also completed photo shoots for well known architectural magazines.
One of the oldest forms of real estate marketing is still one of the best – the real estate sign & post. With it we are able to capture more buyer leads for your home, providing them with direct access to our personal cell phones for our immediate response.
We call it a MEGA open house! We advertise our open homes on the top real estate websites and social media platforms driving a higher volume of targeted buyers and real estate agents through your home, giving them first-hand information about your property’s features and benefits.
No matter what is happening to the real estate market, when you want to sell your home, there are two simple rules to follow to assure a quick sale: price it well, and make it look amazing! Whatever the asking price, its appearance needs to be flawless. Potential buyers become interested in a property when they walk in and feel, “I could live here,” imagining it as their home. We use design and conceptualization techniques where less is often more. Our objective is to have potential buyers walk in and envision the property as their home. It’s all about creating a space that makes buyers connect emotionally to it. When necessary we will assist in finding the right staging professional to further enhance your home for sale.
Pre-qualify any prospective buyers means – we will not open escrow until the debt ratios, down payment funds, credit scores and ability to close escrow are verified.
You’ll get access to our cloud based file management system providing you with all your transaction documents in real time.
Negotiate on your behalf, coordinate inspections, process disclosures and keep you informed as to the closing requirements and timelines.
We’ll build your property its own custom website. It will feature your property’s high resolution photos and all its features and benefits. Our custom websites are the richest source of information about a single property – exactly what buyers are looking for.
With today’s advancement in technology, it is ever increasing importance to stay on the cutting-edge of digital online marketing and providing new ways to enhance your homes exposure. This is why we have a full team of marketing personnel dedicated to creating engaging content and understanding how to geo-target the right buyer profile for your house. Additionally, we use a variety of other websites to generate exposure for your home. With a little help from Realtor.com, Trulia, Google, Zillow, and Yahoo.com, we can ensure that your home can be viewed from over 500+ websites all across the world.
Today, social media is considered to be the foundational element of marketing and connecting socially with buyers. Our record of success has been about engagement first, which is why we have a specific marketing team assigned to social media advertising or social media targeting.
The Different Types Of Social Media Platforms:
1. Social Networking (Facebook, LinkIn, Google Plus)
2. Microblogging (Twitter, Tumblr)
3. Photo Sharing (Instagram, Snapchat, Pinterest)
4. Video Sharing (YouTube, Facebook Live, Periscope, Vimeo)
These social networks allow our marketing team targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.) to find the right buyer for your home. Stretching beyond general demographic and geographic data, social media advertising gives us the opportunity to tell your homes story with deeper interest, stranger engagement, behavioral and connection-based targeting methods. With years of social media marketing experience, we can now engage, entertain and connect with today’s home buyers with greater accuracy and success.
We pay to feature your home with top placement on the nine most dominant real estate websites accounting for approximately 83% of the online real estate market share.
Clean, simple and high-resolution email brochures. They feature your home in the best light to agents, buyers and anyone interested in your home. These targeted emails blasts will go out to our database of buyers as well as the top local and Bay Area realtors.
You’ll be provided with a weekly Internet traffic data report encompassing each of the major internet sites.
We will communicate with you regularly with buyer feedback, updates in market conditions and details of what we are doing to market your home.
We’ll be with you at the signing of escrow documents and to address last minute details including the proper handling of proceeds to your account.
Maximum Technology Edge
Inspiring a new look for internet marketing
Since 95% of home buyers use the internet as part of their home search, our digital marketing team has developed a powerful and comprehensive online marketing platform designed to reach the highest number of potential buyers, wherever they are.
Kaza Social Media
What distinguishes our team is that we own and operate a dedicated social media marketing company tailored specifically for realtors. Our expertise in this niche ensures that your property is showcased on the most effective social media platforms, maximizing its exposure and attracting the right buyers.
Digital Marketing Platform
Our technology platform is like nothing that has ever been created. Your home will be displayed in FULL HDR (high dynamic range) with multiple photos and key information on four of the most-visted real estate websites: Zillow, Trulia, Realtor.com and Homes.com. My name and contact information will be shown next to your property, so interested buyers can easily reach me directly. It is simple yet robust. All inclusive and highly automated.
Featured Listings
We syndicate your home to hundreds of national
websites, and pay to feature them on nine of
the most dominant real estate websites driving over
60% more buyer leads
than unfeatured homes.
Maximum Exposure
In addition to the Zillow, Trulia, Realtor.com and Homes.com, your home will be shown on as many as 900 websites, including all powered-by-Zillow sites and the ever-expanding ListHub and HomeFinder.com networks. On top of that, all luxury listings are distributed to 60+ additional sites targeting high-net-worth individuals.
Buyer Traffic Reports
In addition, we provide weekly listing traffic reports so you are informed about buyer interest in your property and market data reports so you know exactly what your competition in the marketplace is doing.
Website With Power
Connect with more targeted Buyers and make a stunning first impression with high resolution Full HDR photos & videos, which have responsive technology across all desktop, iPad and mobile platforms.
Photography & Videography
Share Your Home with Astonishing Clarity
What makes our videos different?
1. Carefully crafted imagery: We spend several hours planning, prepping, shooting our videos, and up to an additional hour on post-production for. This level of attention results in sleeker, more impactful imagery that will draw in high-end buyers with sophisticated taste. Here are just a few key elements to our process:
Individual Location scouting
Staging
Art direction
Finding the right angles
Creating compelling compositions
Strategic lighting
Detailed post-production
2. Attention to detail: One of the things that makes an image truly great is simplicity. What looks aesthetically pleasing to us in person can often look cluttered or distracting in a videography. As professional real estate videographers we’re experienced in looking for these details that add up to create a powerful image. Whether it’s fluffing pillows, spacing the dining table chairs evenly, testing dozens of potential compositions, or even rearranging furniture, we go the extra mile to perfect each scene.
What makes our photos different?
3. Advanced lighting and editing techniques: While many real estate photographers use a quick method called HDR (High Dynamic Range Photography) to show off the views from a house, this results in a grungy, unprofessional and unrealistic look. Our photographic approach combines the best of flash and natural lighting to create a polished and vibrant look for your images. Many scenes will actually be a Photoshop composite of 6 separate photos of the same shot. This allows us to take the best lighting for each part of the scenes and seamlessly stitch them together. It’s not a simple or quick process, but we bring over 15 years of photography and editing experience to produce these compelling and polished images.
4. Capture buyer’s attention in seconds: Studies indicate that using professional, high-quality photography leads to higher sales prices and quicker turnarounds. First impressions matter, especially when you only have about two seconds to capture a buyer’s attention without a photograph and 20 seconds with one (Wall Street Journal). “Without an eye-catching photo, the battle is lost before it begins,” says Professor Michael Seiler at the Institute for Behavioral and Experimental Real Estate at Old Dominion University. Home buyers spend about 60% of their time on photos, 20% on the property description and 20% on agents’ remarks, according to Seiler’s study. With over half of a buyer’s time looking at photos, quality is key. Do yours stand out from the rest?
Featured Listing
840 Tribute Court | Auburn, CA
Schedule a VIP Tour today!
PHONE | (530) 798-3400
Success Stories
From our client family
Recent Sales
Ultra Luxury in the Sierra Foothills
840 Tribute Court, Auburn, CA
$1,500,000
Luxury Country Estate
23986 Clayton Road, Grass Valley, CA
$1,275,000
14-Acre Magnificent Estate
15220 Amberley, Grass Valley, CA
$1,225,000
Stunning Single Story
3355 Via Karina, Lincoln, CA
$968,000
Luxury of Whitney Oaks
3861 Iron Wheel, Rocklin, CA
$1,135,000
Winchester Country Club Luxury
1366 Shady Tree Lane, Meadow Vista, CA
$1,125,000
Modern Home in the Sierra Foothills
613 Lakeridge Drive, Auburn, CA
$1,050,000
Meticulously Designed Custom Home
940 Wolf Court, Auburn, CA
$924,990
Luxury in Prestigious Vineyard Estates
11117 Vista Del Sol, Auburn, CA
$891,425
Re-Discovery Luxury
9866 Spyglass Circle, Auburn, CA
$860,000
Exquisite Contemporary Home
1099 Sluice Box Circle, Auburn, CA
$724,995
Stunning Single Story with Rolling Foothill Views
9597 Upper Valley Road, Auburn, CA
$711,000
Auburn Valley Golf Course Views
9647 Upper Valley Road, Auburn, CA
$869,999
Your Home Sale Timeline
Pre-listing
Schedule an appointment
Meet and discuss re-branding strategy
Formal listing presentation
Property evaluation/appraisal
Design team walk-through
Market analysis completion
Sales price establishment
Listed & Active
Marketing campaign
Professional photography
Interior and aerial videography (Luxury packages) Signage installation
Multiple listing service submission
Property website launch
Property brochure delivery
Direct mail campaign
Print campaign
Telephone campaign
Email campaign
Mega open house
Under Contract
Offer(s) received
Offer(s) negotiated
Offer accepted
Backup offer(s) accepted
Inspections and disclosure completion
Appraisal completion
Contingencies removed
Property closure
Refer your friends!
